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Kings Mountain, North Carolina, United States
"A mind lively and at ease" is a blog by a first-generation Russian-Ukrainian immigrant Maria K. (Maria Igorevna Kuroshchepova). An engineer by education, an analyst by trade, as well as a writer, photographer, artist and amateur model, Maria brings her talent for weaving an engaging narrative to stories of life, fashion and style advice, book and movie reviews, and common-sense and to-the-point essays on politics and economy.

Wednesday, February 17, 2010

Letter to the Council of Fashion Designers of America

Dear Fashion Designers of America,

4 is not high enough. I am talking about the sample size, of course, which you have failed to increase even to that miniscule level.

Let's step back for a moment and answer a question - what is the function of the fashion industry? Forgive me if I'm wrong, but I thought it was to demonstrate the new trends in clothing and accessories in hopes that they will take off and eventually be worn by people - real people. Not 5 ft 10 inch tall people. Not people with 34 - 24 - 34 measurements. Just... people. If we use that line of logic, wouldn't it make sense to use models that look like those people who might eventually be wearing the clothes?

And please don't tell me that the size 0 and 2 samples are "all that you receive". Well, what happens when clothes go into mass production? They do get made in sizes 6 and above. So, apparently, there is technology in existence to create them in larger sizes. Huh... So, here is a radical idea: ASK FOR BIGGER SAMPLES. Ask to have them made for you first in sizes 6, 8, and 10 and maybe later in smaller sizes.

The last but not the least... Look at your own web site image - REALLY look at it. Do these girls look healthy to you? The jutting collar bones... The protruding ribs... I am not sure what sort of emotions you try to inspire by using these starvelings, but when I look at them, I feel no admiration or astonishment - I feel pity. Well, that and a strong desire to invite these girls for a five-course dinner.

Haven't we had enough eating disorders and deaths from pressure and ED complications in this industry? Aren't there enough of these girls currently unemployed because you told them they were fat - at whopping size 4? Stop this. Now. Not tomorrow. Not the next time you decide to have yet another useless meeting. Right. Now.

Change the sample size. Change the image. Change the industry. We will all thank you for it.


Maria I. Kuroshchepova
analyst, writer, photographer, artist, amateur model

P.S. If you would like to contact CFDA, you may do so here.

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